Lead national marketing strategy and business development initiatives for high-value brokerage pursuits across Canada, partnering with senior advisors, corporate teams, and clients to drive revenue growth, brand differentiation, and win rates

Maintain close, trusted relationships with key clients including Beedie, Rosefellow, and Allied, along with Manulife, National Capital Commission, Microsoft, Minto, QuadReal, Skyline, and Picov, acting as a strategic marketing partner across pursuits and campaigns

Develop and execute go-to-market strategy for complex listings across Office, Industrial, Retail, Multifamily, and special asset classes, positioning teams to win through differentiated, client-centric campaigns

Advise stakeholders across Canadian markets on proposal strategy, campaign development, and marketing effectiveness, acting as a trusted national resource

Achieved a 68% proposal win rate by leading high-performing pitches, RFPs, and presentations

Spearheaded integrated, multi-market campaigns for Rosefellow and Zibi, translating pursuit strategy into national marketing programs with experiential activations (airport advertising, major event partnerships, branded experiences)

Developed executive communications for senior leadership, including the President of Brokerage, supporting enterprise messaging and strategic initiatives

Supported the Triovest acquisition integration, aligning marketing assets and brand standards nationally

Implemented scalable systems including Asana workflows and standardized templates, improving efficiency and cross-team execution

Built a national Events & Activations Repository to support consistent campaign delivery

Lead client activations and events hosting 200+ attendees, leveraging experiential marketing to strengthen relationships and support deal conversion

Utilize CRM and campaign analytics to execute targeted marketing and track performance

Served as Brokerage Operations Specialist for two of the top advisors in Canada, supporting business development and strategic pursuits

Expanded digital presence across Instagram, TikTok, and YouTube; created scalable video templates adopted nationally and supported marketing with in-house photography

Organized information about a client’s privacy, security and/or information governance posture through interviews and on-site meetings

Developed resource materials and tools for privacy, security, or information governance purposes

Created communications/marketing materials, proposals, and presentations while also preparing comprehensive written reports

Designed and developed training and awareness modules for organizations like Giant Tiger, Canadian Partnership Against Cancer, Saegis, etc. These modules were created using LMS systems and SCORM packages

Produced graphics, infographics, and posters for marketing, web development, and awareness campaigns

Maintained Valencia’s social media outlets to ensure consistent presence and engagement

Created the training and awareness program for all Algonquin College employees using Brightspace and SANS SCORM packages

Developed the Information Security website and created graphics, infographics and posters for marketing, web development and awareness

Worked with the Marketing and Communications team to develop newsletters and bulletins for employees and students

Presented the training and awareness program to the board of directors at Algonquin College that I developed

• Training and awareness program was then launched to all faculty, staff and students